A record-breaking 19,753 users of the Brno iD municipal services e-shop with a full account took part in the traditional Christmas campaign, in which participants could win prizes such as a gift voucher for an annual public transport pass or entry tickets to Brno sports facilities.
The campaign ran from November 15 to December 15, 2025. On December 17, 2025, the Brno City Council approved the provision of gifts to randomly selected winners.
Participants could easily join via a dedicated subpage of the e-shop at www.brnoid.cz by logging into their Brno iD Full account and clicking on one of the available buttons (clickable images), through which they confirmed their participation and selected their preference. By doing so, each participant gained a chance to win in all seven prize categories and simultaneously doubled their chances of winning in the gift voucher category corresponding to their selected preference. The campaign was available, like everything in the e-shop, in both Czech and English.
As expected, the most frequently selected gift preference was the annual public transport pass “šalinkarta”.
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